DETERMINE GOALS & OBJECTIVES
Set specific objectives and use measurable KPI’s to determine success and ROI.
Traditional Media Vs Social Media
If you are trying to find a way to effectively market your company’s goods and services, then you know the number of choices for channels you can use to reach your customers is staggering. There’s no way to invest in everything at once when you […]
The Ultimate Diwali Campaign Guide For The Smart Marketer
Diwali is just around the corner and it is not just another festival in India anymore. Over the past few years, it has become a busy period for brands and yes, Diwali campaign is an official term. Diwali is not just the widely celebrated festival […]
Content Educates Your Audience:
You an use content to educate your audience on a problem, issue and solution.
Social Media Tips – #GetSocialWithVichaarBox
Instagram Insights – Use These 4 Ways to Improve Your Marketing
Wondering how to analyze activities on your business account on Instagram? Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. If you convert a personal account to a business account, you’ll see Insights for […]
How To Master Facebook’s Organic Reach
So you are one of those few who worked hard to grow your community organically on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. The 2.23 billion monthly […]
How to: Choose the Best Blogging Platform For Beginners
Looking to start your new blog, but confused about the best blogging platforms out there? It’s a tough choice, since there are several options to choose from. How do you find out which one is right for you? So what to look for? As a beginner, […]
10 Tips on Facebook Live – Lessons From Real Brands Killing It
Facebook Live lets you connect with your Facebook followers in real-time. No editing, no fuss; just powerfully authentic engagement. Facebook Live went, well, ‘live’ to all Facebook users in April 2016. This was a statement straight from the top, underlining Mark Zuckerberg’s intention to dominate […]
10 Social Media Marketing Mistakes To Avoid
Most companies do not incorporate social media successfully into their marketing efforts and hence end up feeling that it doesn’t really work for them. In fact, they are following the trend of others and quickly become discouraged by the lack of positive results. Here […]
How to: Handle Trolls in the world of social media
In the ideal world, it would be considered wise for the brands/companies to respond to everyone on social media. When people take the time to compliment a you, they want to be acknowledged; when they have a complaint, they want you to pay heed and provide a […]